WE APPRECIATE AND PROMOTE INDIAN HANDMADE TEXTILES IN JAPAN BECAUSE:
1. MANY ARE STILL AUTHENTIC, UTILISING LOCAL & NATURAL RESOURCES AS THEIR BASE MATERIALS
2. THEY POSSESS UNIQUE TEXTURES AND TACTILITY, ALLOWING US TO MAKE PERSONAL AND MEANINGFUL CONNECTIONS
3. THROUGH THE FABRIC, WE CAN SEE THE PRIDE OF THE ARTISANS AND THEIR DEEP TRADITIONS CARRIED FORWARD OVER GENERATIONS
WE ENJOY ALL TEXTILES EQUALLY, FROM SIMPLE ONES FOR LOCAL MARKETS TO THE FINEST ONES FOR ROYALTY.
JUST THE SAME WAY WE ENJOY STREET CHAI AND REFINED TEA FROM DARJEELING, DIFFERENTLY BUT EQUALLY.
HAPPY HANDLOOM DAY.
CALICO : the ART OF INDIAN VILLAGE FABRICS
(JAPAN)
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