Again, thank you so much for joining us in Gurgaon….!
アトリエにいつもお越しくださる日本人のお客様に加え、久々にインドの方へのお披露目ともなり、その反応に少し緊張いたしましたが、時折大雨にも見舞われたにもかかわらず、インドの方々にも多数見ていただき嬉しい時間でした。
インドの方々からは、重ねて同じような質問を受けましたので、FAQにまとめてみました。
FAQ.1
CALICOはブランドか
自らをブランドと位置付けたことはありません。衣服は人間にとって欠かすことのできないものであり、手仕事の布との接点という意味でとても重要と思っています。工芸がかつてLesser Artとされたように、今日、衣服は消費財としてあるいは属性を語る象徴としてのファッションに引きづられ、Lesser Craftと位置付けられていっても良いと思います。
誰もが衣服を着ているにもかかわらず。
衣服は、供給量としてもいったん飽和点に達し、だからこそ、これからがその認識を再び更新する時代になる予感をもっています。
It was a wonderful occasion to present our work to our local Indian guests after a long time, alongside our regular Japanese clients who always visit our atelier.
I was a little nervous about how they would react, but despite the occasional heavy downpours, I was delighted to see so many Indian visitors come and explore the cloths and garments.
Since many of our Indian guests asked similar questions, I have summarized them into a short FAQ.
FAQ.1
Is CALICO a brand?
We have never defined ourselves as a "brand." Clothing is an indispensable part of human life, and we believe it holds deep significance as a point of connection with handwoven textiles. Just as craft was once labeled as a "Lesser Art," today, clothing is often driven by fashion—either as a mere consumer good or a symbol of status. In that sense, it might well be repositioned as a "Lesser Craft."
And yet, everyone wears clothes.
Clothing has already reached a saturation point in terms of supply. That is exactly why I have a strong feeling that we are entering an era where we will re-evaluate and renew our understanding of what clothing truly means.
Thanks for your cooperation, for both Japanese A san and Indian A san
